How applications and systems enhance productivity and efficiency?
By Team Verzel
We talk here about the benefits of having your own customized software, including significant gains in operational productivity.
When we talk about effectiveness over time, many factors interfere with performance: having a good work environment, avoiding negative factors, having clear processes, among others.
And it is precisely at this point, clear processes, that customized software comes in, capable of reducing errors and simplifying employees' daily tasks, while generating concrete results for the business.
Let's take a practical example:
Think of a company that receives many messages throughout the day, like a bank. These messages can range from simple requests, such as unlocking a password, to more complex cases.
The integration of software, such as a chatbot or virtual assistant, can simplify the handling of simpler cases through self-service, allowing the team to focus on the more critical situations that require more attention.
See how this optimization of operations already generates real productivity gains, and even increases customer satisfaction?
Navigating the software development journey
To facilitate understanding of the software development process, from conception to implementation, let’s use Domino’s as an example, that pizzeria you’ve probably seen in your city.
Domino’s is an American company created in 1960. It revolutionized the market by being one of the first pizzerias focused on delivery. Since then, it has become an authority in the segment. However, in the 2000s, it faced a drop in product and service quality, which forced it to reinvent its operation.
Ideation phase: defining the vision
In the ideation phase, the company examines its operation as a whole to identify solutions that can improve the final delivery. Some common questions at this point are:
- What is the delivery to my client?
- What can simplify the processes?
- What can reduce errors?
In the case of Domino’s, the final delivery is a pizza at the customer’s house. But there are thousands of customers, multiple service channels, and a wide variety of pizza options.
The ideal software, then, needs to be able to centralize information, coordinate production and ensure efficient delivery, even at scale.
Programming: turning ideas into code
Here, the technology team transforms all ideas and concepts into functional software, according to what is technically feasible.
While the ideation phase dreams of possibilities, programming creates practical solutions, respecting technological and budgetary limitations.
This stage is about having the right partner: programmers translate the business needs into code, creating a solution that truly meets the company’s objectives.
At Domino’s, an omnichannel system was created that receives orders from different channels in a single system. Today, the company accepts orders via Twitter, SMS, phone, Alexa and even Smartwatch!
Another innovative advance was the partnership with AWS (Amazon Web Services). Together, the companies developed a system that identifies which pizzas are most ordered and anticipates their production, speeding up service.
The result? More agility in delivery and more efficiency for the employees, who can process orders more quickly and clearly.
Implementation: turning vision into reality
One of the most important stages is implementation, when the software starts to be used in practice, and it is possible to see what works and what needs to be adjusted.
Usability is key: all employees need to be able to access and understand the information easily.
Another key point is communication. Good software presents information clearly, directly and comprehensibly for all levels of the company.
In the case of Domino’s, with its global presence through franchises, system accessibility for employees and customers from different countries was essential for the success of the operation.
Usage and results: a continuous learning journey
Customized software does not transform the operation overnight. A period of adaptation is needed.
With time, the results appear: the system learns and so do the users. Both evolve together.
And what was the result of Domino’s?
Today, it is the 6th largest fast food franchise in the world, according to Food & Wine magazine. In 2022, it reached a market value of 13 billion dollars.
The strength of partnership and consulting
Throughout this journey, understanding the company’s needs and having the right partners is essential. And that is exactly what we do here at Verzel.
We offer specialized consulting and complete support to our clients, with a team prepared to deal with the most diverse demands.
We have a team of system development specialists, ready to build the best solution for your business.
Want to know more? Get in touch with us.
Our team is ready to collaborate in building the best solution for your business. Together, we can turn your ideas into tangible results.
Source:
Revista Food and Wine: World's Largest Fast Food Chains